How to Increase Gift Bag Sales by 110%

You don’t become the leading supplier of gift bags in the United States without learning a couple of valuable lessons along the way...lessons FLOMO is happy to share to help you consistently increase sales of gift bags.

Consumers Demand Variety and Convenience: It is essential to make the buying experience easy for consumers. One way to accomplish this is to conveniently place all gift bags and related items in one section. FLOMO makes this easy by filling your customized planogram with an array of appropriate items all supplied by FLOMO, including gift bags, tissue paper, gift bows and curly swirls, gift cards, gift wrap, and everything else your customers need to celebrate.

Quality Matters: Product quality is not only a differentiator, it’s a game changer. FLOMO’s cost for quality is unmatched. For example, our standard gift bags are 157 GSM. We also offer a full range of 190 GSM and even 210 GSM.  Plus, FLOMO provides exceptional design, print quality, and gift bags that are bigger than the industry average with wider gussets. With countless gift bag options to choose from, including an array of exclusive designs by licensed international artists and a variety of shapes, sizes, embellishments, and messaging for any event you can possibly celebrate, we have the gift bags your customers desire.

Professionally Designed Planograms Make a Difference: Based on experience gained over several decades of creating planograms for some of the largest retailers in the United States, we know what works and what doesn’t. We start by understanding your store’s demographics, location, and consumer styles. This knowledge allows us to select the proper mix of products that will generate maximum turns. We then incorporate these products in a planogram that is 4’, 8’, 12’, or 20’ — all with the goal of stocking your retail location with the greatest number of best-selling products per square foot. FLOMO’s ability to create effective planograms that feature the highest quality gift bags, along with variety and convenience, consistently allows our clients to experience, on average, a 110% increase in sales!

For more information on setting up a pilot program, including FLOMO providing a complimentary customized planogram, contact the VP of Sales, Tammy Lee, at 201-288-6455.

3 Tactics Guaranteed To Increase Your Gift Bag Sales

At FLOMO, we have extensive experience helping retailers like you meet your sell through goals, generate more turns, post higher profits, and exceed your margin projections. We are able to accomplish this by employing three tactics we have mastered during our more than 60 years in business.

TACTIC #1: Sell-Through Percent: Assuring You Hit Your Sell-Through Goal. To make sure you achieve your sell- through goal you have to sell product that is specific to the needs of the demographics of each location. As proven experts in assisting our retail clients surpass their sell- through targets, revenue and margin goals, FLOMO does extensive research on each store location to determine the proper gift bag mix for that location. We then create a customized planogram to remove any doubt on how best to merchandise your customized order. And because FLOMO does all the work, the only thing left for you to do is take all the credit!

TACTIC #2: Product Delivery: Delivering The Right Products When You Need Them. A gift bag supplier whose replenishment rate is close to 100% is going to consistently make it easier for you to reach your sales goals. With FLOMO’s 100,000 sq. ft. warehouse that is fully stocked with all the gift bags and related party supplies you need, we can quickly make local deliveries for both initial and replenishment orders. After all, there is a reason FLOMO’s scorecard amongst our clients consistently ranks us in the top tier of all of their suppliers! We are THE preferred supplier for gift bags.

TACTIC #3: Exclusive Products: Unique and Private Label Products Give You a Competitive Advantage. FLOMO licenses exclusive designs from over 50 artists, local and international, for our product artwork. Our gift bag designs are not only unique, they are trendy and appeal to a wide range of ages, nationalities, and races for holidays, special occasions, and everyday needs. In addition, FLOMO has a long history of creating private label products for our clients, including private brand packaging and featuring your specified choice of design and artist.

Incorporating FLOMO’s proven tactics into your buying program will, on average, generate 4 to 6 turns of merchandize in your store. Compare our turn rate to your current turn rate for gift bags and you will find that carrying FLOMO products means higher margins, happier customers, and more profit per square foot.
For more information on adding FLOMO gift bags to your party section, contact Tammy Lee at at 201-288-6455.

Luxury Bags That Make A Big Statement

FLOMO supports you during gift-giving season! If you’ve put a lot of thought into your presents for friends and loved ones, you need a gift bag that will make an impact. FLOMO’s line of MyGlitzzie gift bags were created with discerning people in mind and are perfect for customers who enjoy exclusive designs. There is incredible attention to detail on our ‘Sparkle Butterfly’ bag, which features hot stamping detail and glitter on a smooth matte finish. Have a sweet-tooth in the family? They’ll love unwrapping their Christmas gift in our colorful ‘Holiday-Cupcake’ bag. We’re all about curating gift bag designs for every type of personality in your family. Be sure to take a look at our Cotton Indian bags, which are hand-crafted and eco-friendly.

When it comes to these high-end gift bags, no detail is too small to focus on. That’s why you’ll find high quality gift tags that perfectly match the bag as well as satin ribbon handles, sturdy rope handles and specialty jute cords for carrying with ease and style. Most gifts bags are available in large, extra-large and bottle size.

Simply Sweet Valentine's Day Collection!

Love is in the air here at FLOMO! We are excited to present our new ‘Simply Sweet’ collection, which is chock-full of thoughtful gifts and accessories for Valentine’s Day season.

February 14th is a special day for giving friends, children, family and partners a loving token of appreciation. Our Product Development team has been hard at work creating love-filled products your customers will love gifting. Taking inspiration from the latest fashion trends, the collection features stylish gold metallic prints with flattering shades of pink, white and red.

The line includes chic notebooks, whimsical stickers, fashionable window gel decorations, frames, cards and much more. Traditional Valentine’s Day favorites such as chocolates, sweets, hearts, and lip patterns make this collection pop in a new and refreshing way.

Click here to contact a sales representative about these products today!

Introducing ‘Our Simple Modern Yet Traditional’ and ‘Classic Traditional’ Christmas Themes

FLOMO is proud to present two of our most popular takes on traditional Christmas colors and icons!

First up is our Simple Modern Yet Traditional theme, which features 40+ new items. Whimsical cartoon designs and traditional red and green colors are the hallmark traits of this theme, which brings a fun and fresh update to the classic colors and icons of traditional Christmas decorations and bags. Pictured below: Printed tin box with PVC window. Click HERE to browse the theme!

Our Classic Traditional theme features licensed art by renowned watercolor artist Tara Reed, who has created hundreds of illustrations for lifestyle products. This theme has a unifying typeface and imagery featuring the poinsettia plant that allows customers to match home decor across the kitchen, living room, bedroom, front door, and more. Pictured below: Traditional indoor/outdoor welcome mat.

Introducing Our ‘Blissful Shine Metallics’ Theme

FLOMO’s Blissful Shine Metallics theme allows shoppers to step outside of the traditional red and green colors associated with Christmas. This unique theme features an elegant black and gold color palette; metallics like yellow gold, platinum and rose gold combined with black allow colors to ‘pop’ and give this collection of products a premium feel. Iridescence, hot stamping, and abstract shapes are also design elements incorporated into the theme.

Our Blissful Shine Metallics theme features many holiday essentials, such as Christmas ornaments and decorations, as well as new items like our eco-friendly natural jute burlap tote bags. Additionally, black and gold items without Christmas icons or designs can carry into New Year selling as well. Naturally, cross-merchandising with other party supplies year-round works beautifully too. Pictured below: Banner with hot stamping, Christmas natural burlap square bags, and hanging hologram circle decorations.

Click HERE to browse the theme!

Introducing Our ‘Lodge Express’ Theme

Our new Lodge Express Christmas theme was inspired by decor frequently found in hunting and ski lodges. Design elements include red and black colors with plaid, checker, or buffalo plaid/checker prints. Reindeer imagery is also prominently featured. This color and design combination evokes a rustic feel and harkens back to wintertime in the American countryside.

This theme features Christmas decorations, gifting accessories such as gift bags and tags, and other lifestyle products such as mugs, glass candle votive holders, and LED flameless candles. Pictured below: Wood plaques and plaid stockings.

Click HERE to browse the theme!

Introducing Our ‘Glitz and Glam’ Theme

Step into a winter wonderland! The primary colors for our Glitz and Glam theme include white, silver, and several shades of blue. These versatile colors evoke a snowy wintertime feel and were inspired by the Disney movie Frozen, which remains incredibly popular to this day. With Frozen on Broadway as well as Frozen 2’s release set for winter 2019, we expect continued interest in this theme for the next few years.

Our Glitz and Glam theme features products that are perfect for Christmas tree and room decorations, winter decorations that stick around for the entire season, and Frozen theme parties. Many products are detailed with iridescent, holographic, or glitter features that catch the eye and reflect light. Pictured below are our Hologram hanging decorations and tinsel wreaths.

Click HERE to browse the theme!

Light up your Party with FLOMO’s Hot Stamp Party Theme!

Help your customers stand out from the crowd! We’re proud to showcase party items with fun and vibrant designs that you won’t find in major retailers or big box stores. FLOMO’s Hot Stamp Party theme features solid bright colors, rainbow ombre designs, gold hot stamping, glitter, and iridescent finishes for bold 21st Century looks.

The theme includes both traditional partyware products such as paper cups and paper plates, plus novelty items such as party glasses and hats. They’re perfect for tweens, teens and adults who love to have fun and pull out all the stops!

Click HERE to browse the theme.

FLOMO’s Unicorn Party Line – Galloping to a Store Near You!

FLOMO is proud to introduce one of our new product lines for the 2018 season featuring the wonder of unicorns. Our Product Development team has been hard at work on their quest for the best designs of these mythical creatures and has brought you 20+ new items to bring an air of magic to your store!

Known in legend for their beauty and purity, these horse-like creatures feature a single horn on their heads. Our Unicorn party line features whimsical and silhouetted unicorn icons paired with glitter, hot stamping, and iridescent detailing. This theme is perfect for kids, tweens, and even adults who want to get in touch with their inner child!

Spanning across paper dinnerware, gift-bags, party favors, noisemakers, baking items, and even stationery, our Unicorn line easily matches with pink, pastel yellow, lavender, and teal partyware to leave a sparkling impression on your guests!

Click HERE to contact a sales rep about these products today!

Share Happiness with FLOMO's Smiley Face Party Line!

FLOMO’s newest party supply line for kids and tweens is inspired by our favorite texting friends – the emoji! These universally-loved icons let everyone know exactly how you’re feeling with simple, easy to understand images! From heart eyes, cool sunglasses, to even winking and sticking your tongue out, these smiley faces have been instrumental in the way we communicate since the early 2010s.

Our ‘Smiley Face’ party line features kraft gift-bags, paper dinnerware, selfie ‘photo booth’ props, party favors, cake decorations, and more – on a clean blue or yellow background that makes the art the star of the show! Perfect for conversational kids and texting tweens, this party theme will have everyone smiling with the birthday boy or girl!

Click here to find out about our entire line – or pick up Catalog 389A!