Utilizing Public Relations to Gain Sales
The most business for your store consists of consumers that are within a 10-minute drive of your store. So take advantage of local media. Most local newspapers have a business section that routinely reports on events and activities. A well-written press release can save reporters time and trouble by creating newsworthy angles about a business that media can use to fill column inches. Some opportunities for sending out press releases are:
· New products and services
· Contests and promotions
· Awards or industry recognition
· Grand openings and open houses
· Special Events
· Involvement with local charity events, fund-raisers, or local community service events--- a great example is how FLOMO sponsors the Girl Scouts.
For more information on FLOMO VIP Shows and FLOMO brand products, please visit www.flomousa.com or call 1-800-445-5936.